In a big move from this loveable non-alcoholic cider brand, we're very happy to announce that our new connections with the great folks at Alcohol Change UK.
Our year-long partnership will help to support the important work Alcohol Change UK does in helping drinkers reconsider their relationship with alcohol, and make great-tasting non-alcoholic and low-alcohol options easier to find and enjoy.
Alcohol Change UK are well-known for their Dry January challenge that comes around every year, with up to 15.5M (that's MILLION) Brits joining the movement in 2025. But that's not all they do, so make sure you check out their website to see how they spend the other 11 months making a huge impact in people's lives - including resources and support.
We're stoked to be involved and taking this as a real chance to make sure a refreshing cider is within reach of anyone looking to slow down this summer and stay right here in the moment.