Why is no one talking about non-alcoholic cider?

Cider is worth £3bn in the UK. Not surprising, given that a third of UK adults drink it — and the majority of those drinkers are Gen Z and Millennials, the same generation driving the biggest shift in drinking habits this country has ever seen.

1 in 4 UK adults don't drink alcohol.

2 in 3 pub visits don't include a drink.

And an estimated £800m walks out the door every year when consumers choose water because there's nothing worth ordering.

Here's what makes that gap even harder to ignore: apple is the most consumed flavour in cider. Yet while everyone was talking about berries two years ago, there wasn't a single dedicated alcohol-free apple cider on the market.

Until our founder John Logue took a chance on his big idea.

CHANCE Clean Cider. 0.5% ABV. 100% British cider apples. Liquored down from a full-strength 8.2% cider - so your customers get the real thing, just without the alcohol. Classed as alcohol-free under UK regulations. Award-winning. And built for every occasion cider was made for.

The opportunity is clear. The category is ready. All it needs is a CHANCE. 

And if there’s one thing we know for sure, it’s that great things happen when you take chances.

This is your chance to offer a refreshing, great-tasting apple cider to your customers.

  • Non-alcoholic at 0.5% ABV
  • Liquored down from 8.2% ABV for a real cider taste
  • Vegan and gluten-free
  • Made for every cider occasion
  • Produced by Aston Manor, the traditional cider makers of Worcestershire

Serve CHANCE chilled.

Stock CHANCE

"CHANCE Clean Cider is the alcohol-free cider we’ve all been waiting for. It’s crisp, fresh, and perfectly balanced. It's English summer in a bottle!"

Denise Hamilton-Mace
Founder & Editor of Low No Drinker Magazine
The UK's no.1 publication for mindful & sober curious drinkers

  • "Bright amber with aromas of red apple and citrus ..."


    London Beer Competition 2025

  • "This alcohol free cider offers juicy apple sweetness, crisp carbonation and a refreshing lightness with just enough acidity to lift the finish."

    London Beer Competition 2025

  • "A deep-coloured, full-flavoured cider. Golden and sparkling... lots of intensity and palate weight here giving interesting food-match options."

    World Alcohol Free Awards 2025

  • "Delicate apple aromas blend with warm ginger and hints of pear. The palate reveals baked fruit and subtle spice, leading to a soft, refreshing finish."

    IWSC International Wine & Spirit Competition 2025

  • “I had it with Dinner last night - my response is 👏👏👏👏👏👏”

    Laura Willoughby MBE
    Co-Founder of Club Soda

  • "Tried the cider last night – you’re onto a good thing there. Definitely one of the best alcohol-free ciders I’ve had, if not one of the best alcohol-free drinks full stop! So much body and flavour!"

    James Beeson

    Drinks Editor at The Grocer

  • "Founder and CEO (Chief Everything officer). Great Liquid, Great Brand. Great founder. This is the start of something serious."

    Gareth Bath
    Managing Director at Distil Ventures

CHANCE Distributors

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CHANCE RTM Partners

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