Founder John Logue has always championed the pub.

But over the last two decades of working in hospitality and becoming a Dad, his lifestyle had changed to the point that, more often than not, a non-alcoholic drink suited him far better.

Not just for a clearer head come Monday morning (although that was a mega realisation) but, he also found staying in the moment felt really good.

"I was loving a few non-alcoholic beers and discovered amazing options like the almighty Guiness 0.0 and craft alcohol-free beers but I couldn't find (not for lack of trying) a great-tasting non-alcoholic apple cider."

So after years of championing founders follow their dreams, it occurred to John that maybe, just maybe, he should take a "chance" on himself and set out to create the UK's first dedicated non-alcoholic cider for everyone to enjoy.